Advertisement Project
Photoshop / Illustrator /2023
Great advertising makes the product shine and the message unforgettable
Advertisement project aims to create a compelling campaign that captures attention, conveys the brand message effectively, and drives consumer engagement. Through strategic creativity and targeted media placement, enhancing brand visibility and influence purchasing decisions.
Chosen brand: REDBULL
Brief about project
Create a fresh advertisement campaign for a brand during which we were asked to make a new tag line and do market research, know the brand and then create a engaging campaign for it.
My chosen brand was REDBULL as its ad-campaigns or events are very interactive which creates a buzz in society.
The market research included the study of the brand, its competitors, what all they have done, what new ca happen and then create the campaign.
Iterations and journal notes
Promoting the campaign
Created a social media campaign as well as made some billboards as marketing strategy. These were pre-launch materials to create the buzz and it followed the pattern of the brand.
Event
REDBULL: AMP IT UP!!
GET: The high functioning people
TO: Get an instant source of energy
BY: Highlighting that you can get more work done/make the most of your time
A party bus which will go to India's most corporate worker cities to give them a break and let them enjoy their life for once.
Role & Challenges
Creating illustration, reels, mock-ups for social media as well as billboards as well as the final event post too.
Knowing how a brand works was a challenge but when you understand how it functions then its easy as you need to have your campaign which will promote your brand engagement as well as will create buzz about it only.